Pafit Tag Management for GTM
This app helps you collect important data about your customers, sales, and marketing for your Shopify store.
Easy to collect data for Google Tag Manager (GTM), Google Analytics 4, Facebook Pixel, Google Ad Conversions and more.
Pafit Tag Management Overview
This app simplifies the data collection in Shopify store
and takes care of preparing the tags andData Layer for Google Tag Manager.
In data analysis, it’s very important to record the data first.
This app prevents “I didn’t record the data”.
How to install
It takes about 10-20 minutes to complete configuration of the application.
Install Pafit Tag Management from Shopify App Store.
For example, if you are using Google Analytics (GA) or Google Ads, check these services. You can also enter your Tracking ID and Conversion ID.
Submit GTM settings
If you have already prepared tracking ID and conversion ID, you can complete these three steps in about 10 minutes.
You can set up tags for the following services at once.
Google Tag Manager
Bulk management of tracking codes and other tags is possible.
Google Analytics 4
New Google Analytics 4 (GA4) eCommerce data collection support.
Support for Universal Analytics, the old Google Analytics
Support for standard events such as ViewContent and Purchase on Facebook Pixel.
Support for standard events such as ViewContent and Purchase on Twitter Pixel.
Supports not only conversions, but also remarketing data collection.
Support for the Snap Pixel used in the world’s most popular Snapchat ads.
Support for LiNE Tag base code and conversion settings.
Yahoo! JAPAN Ads
Supports retargeting and conversion settings for display and search ads.
Example in GA4
If you just install the GA4 tag (gtag.js), only the page_view event will be recorded.
This app supports recording of events such as view_item and purchase event.
Shopify app store
Available on the Shopify app store from November 17, 2021
The following evens can be passed to each service.
The title or URL of the page that was viewed
Information when user log in
Search keywords in the site search
Displayed collection list
Information about the product displayed on the product detail page
Information about the selected product
Information about the product added to your cart
Information in the cart when the cart is displayed
Information on products removed from your cart
Information when you proceed to settlement
Information about the product that has been purchased
We are developing Shopify app.
In August 2021, we were selected for Microsoft for Startups, a support program for startups offered by Microsoft Corporation (Headquarters: Washington, USA).