Pafit Tag Management for GTM
This app helps you collect important data about your customers, sales, and marketing for your Shopify store.
Easy to collect data for Google Tag Manager (GTM), Google Analytics 4, Facebook Pixel, Google Ad Conversions and more.
Pafit Tag Management Overview
Benefits
How to install
Step1
Install
Install Pafit Tag Management from Shopify App Store.
Step2
Configuration
For example, if you are using Google Analytics (GA) or Google Ads, check these services. You can also enter your Tracking ID and Conversion ID.
Step3
Submit GTM settings
If you have already prepared tracking ID and conversion ID, you can complete these three steps in about 10 minutes.
Supported Services
Google Tag Manager
Bulk management of tracking codes and other tags is possible.
Google Analytics 4
New Google Analytics 4 (GA4) eCommerce data collection support.
Universal Analytics
Support for Universal Analytics, the old Google Analytics
Facebook Ads
Support for standard events such as ViewContent and Purchase on Facebook Pixel.
Twitter Ads
Support for standard events such as ViewContent and Purchase on Twitter Pixel.
Google Ads
Supports not only conversions, but also remarketing data collection.
Snapchat Ads
Support for the Snap Pixel used in the world’s most popular Snapchat ads.
LINE Ads
Support for LiNE Tag base code and conversion settings.
Yahoo! JAPAN Ads
Supports retargeting and conversion settings for display and search ads.
Example in GA4
If you just install the GA4 tag (gtag.js), only the page_view event will be recorded.
This app supports recording of events such as view_item and purchase event.
Plan
Please check this page.
Shopify app store
Available on the Shopify app store from November 17, 2021
You can install from the Shopify app store.
Reference: Events
page_view
The title or URL of the page that was viewed
login
Information when user log in
search
Search keywords in the site search
view_item_list
Displayed collection list
view_item
Information about the product displayed on the product detail page
select_item
Information about the selected product
add_to_cart
Information about the product added to your cart
view_cart
Information in the cart when the cart is displayed
remove_from_cart
Information on products removed from your cart
begin_checkout
Information when you proceed to settlement
purchase
Information about the product that has been purchased